Cha Co. Welcomes the Year-End with Double the Goodness: Introducing 'Little Barista' Program, Student Specials, and a Socially Impactful Collaboration with Fuguku
Closing 2025 at Mal Taman Anggrek, ChaCo celebrates the holidays with kids' education and a collaborative Gift launch that unites tea culture and fashion, empowering everyone from mountain farmers to urban artisan housewives.
JAKARTA, INDONESIA – December 1, 2025 – Celebrating the festive spirit of Christmas and the New Year, ChaCo, Indonesia's pioneer single-origin premium tea brand, invites the community to celebrate the year-end with deeper meaning. Closing its first year at the Mal Taman Anggrek flagship store, ChaCo is not only bringing joy to families and students but also weaving a powerful story of social impact through a special collaboration with the artisan lifestyle brand, Fuguku.
Fun School Holidays with "ChaCo's Little Barista Program"
To fill the school break with educational fun, ChaCo launches the ChaCo’s Little Barista Program at its Mal Taman Anggrek outlet. This program invites children to become "junior tea artisans," learning about high-quality single-origin tea leaves from Pagilaran and creating ChaCo’s signature healthy drinks. It is the perfect opportunity for parents to spark creativity and sensory learning during the holidays.
"Student Pass" Promo: Pay 2 Get 3
Understanding that holidays are for gathering, ChaCo introduces the Student Pass. By showing a student ID, students can enjoy a Pay 2 Get 3 promotion on all menu variants. ChaCo supports the youth's spirit of togetherness with beverages that are mindfully sweetened—delicious, yet healthy.
ChaCo x Fuguku: A Shared Vision of Culture and Environmental Impact
The highlight of this year-end celebration is the launch of the ChaCo x Fuguku Holiday Gift. More than just a gift, this collaboration represents the meeting of two brands sharing the same DNA: preserving Indonesian culture and creating sustainable social and environmental impact.
While ChaCo is dedicated to preserving Indonesia's tea heritage from the Pagilaran Estate, Fuguku stands as a fashion brand that elevates traditional craftsmanship into a modern lifestyle. This exclusive bundle blends the indulgence of ChaCo’s premium tea with Fuguku’s artistic fashion products, carrying a profound humanitarian message: empowering tea farmers in the highlands of Pagilaran and artisan housewives in the urban villages (kampung kota) of Jabodetabek.
“For us, Christmas and the New Year are moments to share love and goodness,” said Myra Suraryo, CEO of ChaCo. “Through the Little Barista program and our collaboration Gift with Fuguku, we want to create joy for our customers in Jakarta. But more importantly, we want our customers to know that their joy reaches far beyond the store—shared by the tea farmers in Pagilaran and the artisan housewives in Jakarta’s urban villages. By choosing ChaCo this season, you are empowering a full circle of local heroes, helping to preserve our environment, sustain our culture, and improve livelihoods from the mountains to the city.”
About ChaCo:
ChaCo is Indonesia’s first premium super drink brand from the Pagilaran Tea Estate. With a 180-year legacy, ChaCo bridges tradition with modern wellness while empowering local communities.
Information & Locations:
Instagram: @chaco.id , TikTok: @chaco.boyz . For those who want to know more, this 'super drink' concept can be found online via GoFood, GrabFood, and Shopee Food. For a direct experience, you can visit our outlets at:
Mal Taman Anggrek, Level 4 (Flagship Store)
Cha Co. at Bean Think Coffee, Jalan Raya Kalibata (Delivery & Pickup Point)